“The more we create, the greater the need for efficient management.” Chief Operating Officer; Luke Heydenrych. A South African-born specialist in change management and operational efficiency. Luke has applied his studies of clinical psychology, industrial psychology, brand strategy, and law across various industry sectors worldwide. Since joining the CJCH Group in 2016, Luke has been integral to ensuring smooth business operations within the consultancy’s rapid development and global expansion and managing the business’s future strategy trajectory across business operations and technology.